W. Edwards Deming said, “You create the system your visitor must navigate. People don’t cause defects, systems do.” Systems can be tested, measured, and optimized. You need to know whether the assumptions that went into creating your site meet the needs and expectations of your audience. More important, you need to know how to optimize your system so you can market more effectively. When we say “testing, measuring, and optimizing,” [...]
Google’s Best Practices Guide is the only guide available strictly based on test results. TO ACHIEVE high rankings in Google, You Need 583 domains Working For You To show you how to dominate Google. Google will not say how things really work with their algorithm, and the whole Matt Cutts “nofollow” question is a clear indication. You need a trusted source to give you the right information – at the [...]
In an increasingly global Internet community, many techniques have surfaced in order that companies may take hold of as much market share as possible. After all, the Internet is used by a huge variety of people from all over the world, each in their own way a potential customer. Formerly, going through the Internet and finding content relevant to one’s search was simple; only a few websites were up and [...]
New take on the sometimes confusing and seemingly mysterious world of search engine friendly web sites? A new book provides a rational systematic, common approach to the art and science of SEO. Search Engine Optimization: An Hour a Day by Jennifer Grappone and Gradiva Couzin is written for those who have a website and it has yet to begin the long process of time optimizing the site for search engines. [...]
If your website is listed in one or several directories, you’ll likely get some traffic from these directories and more importantly, search engines like Google, Yahoo and Live.com index these directories regularly. The search engines will “see” that your website is listed in the quality directories and will help improve the quality of your website (in the eyes of search engines). You can also improve the “Trust Rank” of your [...]
New take on the sometimes confusing and seemingly mysterious world of search engine friendly web sites? A new book provides a rational systematic, common approach to the art and science of SEO. Search Engine Optimization: An Hour a Day by Jennifer Grappone and Gradiva Couzin is written for those who have a website and it has yet to begin the long process of time optimizing the site for search engines. [...]
Certainly a smaller website has a slim chance to outplay big players like The Weather Channel, CNN Weather or National Weather Service. This explains why at this stage the site owner only picked a few keywords out of the 1,000 that Web CEO suggested. All those keywords and phrases combine enough popularity, relevance and acceptable competition: for example “weather forecast” (daily searches – 4,002; competition according to Google – 249,000,000). [...]
Did you know that a few quick and easy changes to your website can give you an almost instant BOOST in the search engines and bring you a LOT more traffic for free? Here’s how it works … Whatever you may think of them – search engines are not as clever as they like to think they are… The search engine spiders which index your website are unfortunately easily confused. [...]
Learn how to find your niche, promote and maintain your website, and analyze your visitors with Web CEO in less than an hour. Based on years of experience in developing websites, managing traffic, and coming up with the best practices in search engine optimization, we’ve designed the Web CEO Integrated Approach. It consists of twelve straightforward steps toward making your website stand out, draw traffic, and work for your business. [...]
The most popular search engine is Google which accounts for the greatest number of search requests. This is not to say that other search engines are not important or that they use the same algorithm but that Google’s success has ensured that many search engines are moving in the same direction and since Google has filed their search patent we do not have to rely on the typical conjecture in [...]
